SERP Dominance Multiple Listings
Case Study | SERP Dominance

Multiple Market-Leading Listings, One Search

Multiple organic listings in the SERPs have happened a few times, and while Google usually corrects it shortly after, we believe they expose the lack of value from our competitors.

Contrary to popular belief, Google is very democratic in how it assesses and ranks websites. When an FBi client shows that kind of dominance, we don't just take one spot - we tend to take multiple spots per search.

Clients
Designer Limo • IndeeLift
Peak Share of Page
Up to 70%
Listing Types Held
Organic, Maps, Video, Images, Paid

Designer Limo: Taking Over the Page

The very first time this happened was with Designer Limo, a Long Island limousine and bus company. Our presence became so dominant that certain keyword searches returned up to 70% of the page as Designer Limo links.

  • Stacked Listings: Multiple organics, maps, video and paid placements across our service areas - often on the same results page.
  • Google Took Us National: Even as a local Long Island company, we showed up for, and received calls from, as far away as Las Vegas.
  • It Started on Social: The traffic behind this dominance began with our first major social push. See the Social Media case study.

IndeeLift: A Solopreneur vs. a Multi-Billion-Dollar Knockoff

From limos to healthcare and beyond, the "easy" tools of the day have eroded the standards - and possibly even the common knowledge - of what makes a great website.

IndeeLift was a solopreneur competing in a tight space with their Human Lift. They were even knocked off by a multi-billion-dollar manufacturer, who used its connections with massive retailers like Tractor Supply Co. to pressure us further.

  • Held the Top: IndeeLift retained prominent placement and dominant market share against a far larger, better-connected competitor.
  • Every Listing Type: Multiple listings across paid, organic, images, reviews and more.
  • The Remainder: Competitors were left to fight over the minority of the page we didn't own.
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