:root {
  --paper: #ffffff;
  --ink: #1b2a35;        /* primary text — near-navy black */
  --structure: #3a566c;  /* brand navy — headings, nav, structure */
  --signal: #d94b1b;     /* brand orange — single accent, used sparingly */
  --signal-text: var(--signal); /* bold words inside body text — same brand orange */
  --mist: #cadce6;       /* brand light blue — tints, soft fills */
  --hairline: #dfe6ea;   /* thin rule color */
  --hairline-strong: #c7d2d8;
  --muted: #5c7182;      /* secondary text on paper */

  --serif: Verdana, Geneva, Tahoma, sans-serif;
  --sans: Verdana, Geneva, Tahoma, sans-serif;
  --mono: Verdana, Geneva, Tahoma, sans-serif;

  --wrap: 1400px;
}

* { box-sizing: border-box; }

html, body {
  margin: 0;
  padding: 0;
}

body {
  background: var(--paper);
  color: var(--structure);
  font-family: var(--sans);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

.wrap {
  max-width: var(--wrap);
  margin: 0 auto;
  padding: 0 1.5rem;
}

a { color: inherit; text-decoration: none; }

h1, h2, h3, h4 {
  font-family: var(--serif);
  font-weight: 500;
  margin: 0;
  letter-spacing: -0.01em;
}

.h2 {font-size: 1.4em;}

.h3 {font-family: var(--serif);
  font-weight: 500;
  margin: 0;
letter-spacing: -0.01em;}

.eyebrow {
  font-family: var(--mono);
  text-transform: uppercase;
  letter-spacing: 0.04em;
  font-size: 3rem;
  color: var(--signal);
}

/* ---------- header ---------- */

.site-header {
  border-bottom: 1px solid var(--hairline);
  background: var(--paper);
}

.header-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 1.1rem 1.5rem;
  gap: 1.5rem;
}

.brand {
  display: flex;
  align-items: center;
  gap: 0.65rem;
}

.brand .logo { height: 99px; width: auto; display: block; }

.brand-name {
  font-family: var(--serif);
  font-size: 1.6rem;
  color: var(--structure);
  font-weight: 500;
}

.brand-suffix { color: var(--muted); font-weight: 400; margin-left: 0.3em; }

.nav-list {
  list-style: none;
  display: flex;
  gap: 0.4rem;
  margin: 0;
  padding: 0;
}

.nav-list a {
  font-family: var(--mono);
  font-size: 1rem;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  color: var(--structure);
  padding: 0.5rem 0.75rem;
  border-bottom: 1px solid transparent;
  transition: border-color 0.15s, color 0.15s;
}

.nav-list a:hover { color: var(--signal); border-color: var(--signal); }

@media (max-width: 720px) {
  .header-inner { flex-direction: column; align-items: flex-start; gap: 0.8rem; }
  .nav-list { flex-wrap: wrap; gap: 0.2rem; }
}

/* ---------- hero ---------- */

.hero { padding: 2.5rem 1.5rem 2.5rem; }

.hero-grid {
  display: grid;
  grid-template-columns: 1.3fr 1fr;
  gap: 3.5rem;
  align-items: start;
}
.hero-copy {padding-top:3%;}

.hero-copy h1 {
 /* padding: 1em 0 1em 0em; */
}

.hero-copy span em {
  font-style: italic;
  color: var(--signal);
}

.hero-copy .lede {
  margin: 1.4rem 0 0;
  max-width: 55ch;
  color: var(--muted);
  font-size: 1.15rem;
}
.hero-copy .lede em {  font-style: italic;
  color: var(--signal);
}
	
.cta {
  display: inline-block;
  margin-top: 2rem;
  font-family: var(--mono);
  font-size: 0.95rem;
  letter-spacing: 0.02em;
  color: var(--structure);
  border-bottom: 1px solid var(--structure);
  padding-bottom: 3px;
  transition: color 0.15s, border-color 0.15s;
}

.cta:hover { color: var(--signal); border-color: var(--signal); }

/* ---- the ledger: signature element ---- */

.hero-ledger {
  border: 1px solid var(--hairline-strong);
  padding: 1.75rem 1.6rem;
  background: var(--mist);
  border-radius: 15px;
}

.ledger-title {
  font-family: var(--serif);
  color: var(--structure);
  font-size: 1.8rem;
  font-weight: 500;
  margin: 0 0 0.6rem;
  line-height: 1.3;
}

.ledger-title span {
color: var(--signal);}

.ledger-copy {
  font-size: 1.1rem;
  color: var(--muted);
  margin: 0 0 1.3rem;
  line-height: 1.55;
}

.ledger {
  margin: 0;
  border-top: 1px solid var(--hairline);
}

.ledger-row {
  display: flex;
  align-items: center;
  padding: 0.65rem 0;
  border-bottom: 1px solid var(--hairline);
  gap: 1rem;
}

.ledger-row dt {
  font-size: 0.82rem;
  color: var(--ink);
}

.ledger-row dd {
  margin: 0;
  font-family: var(--mono);
  font-size: 0.95rem;
  font-weight: 500;
  color: var(--signal);
  white-space: nowrap;
}

.ledger-row dt, 
.ledger-row dd {
  margin: 0;
  padding: 0;
  display: flex;
  align-items: center;
}
@media (max-width: 900px) {
  .hero-grid { grid-template-columns: 1fr; gap: 2rem; }
}

/* ---------- services ---------- */
.services-intro-eyebrow {
  font-family: var(--mono);
  text-transform: uppercase;
  letter-spacing: 0.04em;
  font-size: 1rem;
  color: var(--signal);
  margin: 0 0 0.6rem 0;
  font-weight: 500;
}
.services-intro-eyebrow span { text-transform: none !important;}

.services-premium-section {
  padding: 3.5rem 0 3.5rem 0; /* Massively expanded layout breathing room */
  border-top: 1px solid var(--hairline);
  background: var(--paper);
}

.services-premium-container {
  display: grid;
  grid-template-columns: 1.4fr 1fr; /* Asymmetric grid gives copy more room to breathe */
  gap: 5rem;
  align-items: center;
}

/* --- Left Column Elements --- */
.services-flex-header {
  display: flex;
  align-items: center;
  gap: 16px;
  margin-bottom: 1.2rem;
}

.services-flex-header .hex-mark {
  display: inline-block;
  width: 22px; /* Upscaled marker for better visual anchor */
  height: 22px;
  background: var(--signal);
  clip-path: polygon(25% 6.7%, 75% 6.7%, 100% 50%, 75% 93.3%, 25% 93.3%, 0% 50%);
  flex-shrink: 0;
}

.services-flex-header h3 {
  font-size: 2.4rem; /* Prominent size increase */
  color: var(--structure);
  letter-spacing: -0.02em;
  line-height: 1.1;
}

.services-main-statement {
  font-family: var(--serif);
  font-size: 1.45rem; /* Large lede size to easily command authority */
  color: var(--ink);
  line-height: 1.6;
  margin: 0 0 1.5rem 0;
}

.services-main-statement strong {
  color: var(--signal);
}

.services-sub-statement {
  font-size: 1.05rem;
  color: var(--muted);
  line-height: 1.7;
  max-width: 62ch;
  margin: 0;
}

/* --- Right Column Yield Box --- */
.services-yield-card {
  background: var(--mist); /* Smooth blue brand fill creates premium canvas */
  border: 1px solid var(--hairline-strong);
  border-radius: 16px;
  padding: 3rem 2.5rem;
  box-shadow: 0 4px 20px rgba(27, 42, 53, 0.04); /* Subtly floats container */
}

.services-yield-card h4 {
  font-family: var(--serif);
  font-size: 1.4rem;
  color: var(--structure);
  margin-bottom: 1.8rem;
  position: relative;
  padding-bottom: 12px;
}

/* Decorative divider line inside card */
.services-yield-card h4::after {
  content: "";
  position: absolute;
  bottom: 0;
  left: 0;
  width: 40px;
  height: 2px;
  background: var(--signal);
}

.services-yield-list {
  list-style: none;
  padding: 0;
  margin: 0;
  display: flex;
  flex-direction: column;
  gap: 1.4rem; /* Clean layout tracking between elements */
}

.services-yield-list li {
  font-size: 1rem;
  color: var(--ink);
  font-weight: 500;
  line-height: 1.5;
  position: relative;
  padding-left: 1.8rem;
}

/* Custom premium arrow indicators */
.services-yield-list li::before {
  content: "→";
  position: absolute;
  left: 0;
  top: -1px;
  color: var(--signal);
  font-weight: bold;
  font-size: 1.1rem;
}

.ambient-text {
  color: var(--muted);
  font-size: 0.9rem;
  font-weight: 400;
  display: block;
  margin-top: 2px;
}

/* --- Responsive Adaptations --- */
@media (max-width: 1024px) {
  .services-premium-container {
    grid-template-columns: 1fr; /* Stacks layout cleanly on laptops and tablets */
    gap: 3.5rem;
  }
  .services-yield-card {
    padding: 2.5rem 2rem;
  }
}

@media (max-width: 600px) {
  .services-flex-header h3 {
    font-size: 1.8rem;
  }
  .services-main-statement {
    font-size: 1.25rem;
  }
}


/* ---------- proof / content row ---------- */

.proof {
  padding: 3.5rem 1.5rem;
  background: var(--structure);
  border-top: 1px solid var(--mist);
  border-bottom: 1px solid var(--mist);
}

.proof-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 3rem;
  align-items: center;
}


.proof-image img {
  display: block;
  width: 100%;
  height: auto;
}

.proof-copy span {
  color: var(--signal);
}

.proof-copy .eyebrow {font-size: 1.3rem; font-weight: bold;}
.proof-copy p {
  font-size: 1.1rem;
  color: var(--mist);
  margin: 0 0 1.5rem;
}

.proof-badges {
  display: flex;
  flex-direction: column;
  gap: 0.7rem;
}

.proof-badge {
  display: flex;
  align-items: center;
  gap: 0.7rem;
  background: var(--mist);
  border: 1px solid var(--hairline-strong);
  padding: 0.55rem 0.9rem;
}

.proof-badge img { height: 22px; width: auto; }
a.proof-badge { text-decoration: none; transition: border-color 0.2s ease; }
a.proof-badge:hover { border-color: var(--signal); }
.footer-alt { font-size: 0.85rem; opacity: 0.8; }
.footer-alt a { text-decoration: underline; text-underline-offset: 2px; }

.proof-badge span {
  font-family: var(--mono);
  font-size: 1rem;
  font-weight: 500;
  color: var(--structure);
}

@media (max-width: 800px) {
  .proof-grid { grid-template-columns: 1fr; gap: 1.8rem; }
}

/* ---------- feature grid ---------- */

.features { padding: 4rem 1.5rem; }

.features-head { margin-bottom: 2.2rem; }

.features-head h2 { font-size: 1.8rem; }

.feature-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 0;
  border-top: 1px solid var(--hairline-strong);
}

.feature {
  padding: 1.6rem 1.4rem 1.6rem 0;
  border-right: 1px solid var(--hairline);
}

.feature:last-child { border-right: none; padding-right: 0; }

.feature .icon {
  font-size: 1.3rem;
  filter: grayscale(1);
  opacity: 0.55;
  display: block;
  margin-bottom: 0.9rem;
}

.feature h4 {
  font-size: 0.98rem;
  margin-bottom: 0.5rem;
  color: var(--structure);
}

.feature p {
  font-size: 0.86rem;
  color: var(--muted);
  margin: 0;
}

@media (max-width: 900px) {
  .feature-grid { grid-template-columns: 1fr 1fr; }
  .feature:nth-child(2n) { border-right: none; }
}
@media (max-width: 560px) {
  .feature-grid { grid-template-columns: 1fr; }
  .feature { border-right: none !important; border-bottom: 1px solid var(--hairline); }
  .feature:last-child { border-bottom: none; }
}

/* ---------- process page ---------- */

.process-page-container {
    padding: 4rem 0 5rem 0;
}

.process-page-header {
    text-align: center;
    margin-bottom: 5rem;
}

.process-page-header h1 {
    font-size: clamp(2rem, 4vw, 3rem);
    color: var(--structure);
    margin-bottom: 1rem;
}

.process-page-header p {
    font-size: 1.15rem;
    color: var(--muted);
    max-width: 67ch;
    margin: 0 auto;
}

.process-row {
    display: grid;
    grid-template-columns: 1.2fr 1fr;
    gap: 4rem;
    align-items: center;
    margin-bottom: 6rem;
    padding-bottom: 6rem;
    border-bottom: 1px solid var(--hairline);
}

.process-row:last-child {
    border-bottom: none;
    margin-bottom: 0;
    padding-bottom: 0;
}

/* Alternating layout configuration */
.process-row:nth-child(even) {
    direction: rtl;
}

.process-row:nth-child(even) .process-row-content {
    direction: ltr;
}

.process-row-content {
    display: flex;
    flex-direction: column;
    gap: 1.2rem;
}

.process-row-eyebrow {
    font-family: var(--mono);
    font-size: 0.85rem;
    text-transform: uppercase;
    letter-spacing: 0.08em;
    color: var(--signal);
    font-weight: 500;
}

.process-row-content h2 {
    font-size: 2rem;
    color: var(--structure);
    line-height: 1.2;
}

.agency-illusion-box {
    background: var(--mist);
    border-left: 3px solid var(--signal);
    padding: 1.2rem 1.4rem;
    border-radius: 0 8px 8px 0;
    margin-top: 0.4rem;
}

.agency-illusion-box span {
    display: block;
    font-family: var(--mono);
    font-size: 0.72rem;
    text-transform: uppercase;
    letter-spacing: 0.04em;
    color: var(--signal);
    margin-bottom: 0.4rem;
    font-weight: 500;
}

.agency-illusion-box p {
    font-size: 0.95rem;
    color: var(--muted);
    margin: 0;
    line-height: 1.5;
}

.engineering-reality-box {
    color: var(--ink);
    line-height: 1.6;
    margin-top: 0.4rem;
}

.engineering-reality-box strong {
    color: var(--signal-text);
    font-family: var(--serif);
}

.process-image-placeholder {
    background: var(--mist);
    border: 2px dashed var(--hairline-strong);
    border-radius: 12px;
    height: 380px;
    display: flex;
    align-items: center;
    justify-content: center;
    font-family: var(--mono);
    font-size: 0.85rem;
    color: var(--muted);
    text-align: center;
    padding: 2rem;
}

/* Responsive adjustments */
@media (max-width: 900px) {
    .process-row,
    .process-row:nth-child(even) {
        grid-template-columns: 1fr;
        direction: ltr;
        gap: 2.5rem;
        margin-bottom: 4rem;
        padding-bottom: 4rem;
    }

    .process-image-placeholder {
        height: 240px;
    }
}

/* ---------- process timeline section ---------- */

.process-section {
  padding: 0rem 1.5rem 3.5rem;
  border-top: 1px solid var(--hairline);
}

.process-head {
  margin-bottom: 3.5rem;
}

.process-head h2 {
  font-size: 2.2rem;
  color: var(--structure);
  margin-top: 0.4rem;
}

.process-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr); /* Clean 2-column layout for reading comfort */
  gap: 3rem;
}

.process-step {
  background: var(--paper);
  border: 1px solid var(--hairline-strong);
  box-shadow: 0px 3px 0px 0px var(--structure); /* Your hard 3px crisp bottom shadow */
  border-radius: 12px;
  padding: 2.5rem;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
}

/* Flex row engine to align the hex mark and h4 on one line */
.process-inline-header {
  display: flex;
  align-items: center;
  gap: 12px;
  margin-bottom: 1.2rem;
  border-bottom: 1px solid var(--hairline);
  padding-bottom: 1rem;
}

/* Hexagon styling pulled cleanly from your theme rules */
.process-inline-header .hex-mark {
  display: inline-block;
  width: 16px;
  height: 16px;
  background: var(--signal);
  clip-path: polygon(25% 6.7%, 75% 6.7%, 100% 50%, 75% 93.3%, 25% 93.3%, 0% 50%);
  flex-shrink: 0;
}

.process-inline-header h4 {
  font-size: 1.3rem;
  color: var(--structure);
  margin: 0;
  line-height: 1;
}

.process-text {
  line-height: 1.6;
  margin: 0 0 1.8rem 0;
}

/* ---------- about page additions ---------- */

.about-section {
  padding: 4rem 1.5rem 6rem;
  max-width: 1400px;
  margin: 0 auto;
}

.about-header {
  margin-bottom: 3rem;
}

.about-header .eyebrow {
  font-family: var(--mono);
  text-transform: uppercase;
  letter-spacing: 0.04em;
  font-size: 1rem;
  color: var(--signal);
  font-weight: 500;
  margin-bottom: 0.5rem;
  display: block;
}

.about-header h1 {
  font-size: clamp(2.2rem, 3.5vw, 3rem);
  color: var(--structure);
  line-height: 1.2;
}

.about-block {
  margin-bottom: 3.5rem;
}

.about-block h2 {
  font-size: 1.6rem;
  color: var(--structure);
  margin-bottom: 1rem;
  border-bottom: 1px solid var(--hairline);
  padding-bottom: 0.5rem;
}

.about-block p {
  font-size: 1.1rem;
  color: var(--ink);
  line-height: 1.7;
  margin: 0 0 1.2rem 0;
}

.about-block strong {
  color: var(--signal-text);
  font-family: var(--serif);
  font-weight: 500;
}

/* text + square image side by side (About page) */
.about-split { display: grid; grid-template-columns: minmax(0, 1fr) 340px; gap: 2.5rem; align-items: start; }
.about-split--flip { grid-template-columns: 340px minmax(0, 1fr); }
.about-split--flip .about-split-figure { order: -1; }
.about-split-figure { aspect-ratio: 1 / 1; }
.about-split-figure .img-slot { min-height: 0; height: 100%; }
/* trim the transparent bands baked into these two images */
.about-split-figure--glayer { aspect-ratio: 340 / 260; }
.about-split-figure--shopl2 { aspect-ratio: 340 / 319; }
.about-split-figure img { display: block; width: 100%; height: 100%; object-fit: cover; border-radius: 12px; border: 1px solid var(--hairline-strong); }
@media (max-width: 900px) {
  .about-split, .about-split--flip { grid-template-columns: 1fr; }
  .about-split--flip .about-split-figure { order: 0; }
  .about-split-figure { max-width: 420px; }
}

/* Scattered Overlapping Photo Desk Grid (Wide 8x5 / 9x6 Format) */
.scattered-container {
  margin: 3.5rem 0;
  padding: 2.5rem 1rem;
  background: var(--mist);
  border: 1px solid var(--hairline-strong);
  border-radius: 12px;
}

.photo-row {
  display: flex;
  justify-content: center;
  gap: 1.5rem;
  flex-wrap: wrap;
  margin-bottom: 1.5rem;
}

.photo-row:last-child {
  margin-bottom: 0;
}

.polaroid-slot {
  background: var(--paper);
  padding: 10px 10px 25px 10px;
  box-shadow: 0 10px 25px rgba(27, 42, 53, 0.12);
  border: 1px solid var(--hairline);
  width: 260px; /* Wider slot matching 8x5 / 9x6 ratio proportions */
  transition: transform 0.2s ease, z-index 0.2s ease;
  position: relative;
}

.polaroid-slot:hover {
  transform: scale(1.03) rotate(0deg) !important;
  z-index: 10;
}

/* Angled overlapping effects */
.p-1 { transform: rotate(-3deg); }
.p-2 { transform: rotate(2deg); margin-top: -10px; }
.p-3 { transform: rotate(-2deg); }
.p-4 { transform: rotate(3deg); margin-top: -15px; }
.p-5 { transform: rotate(-1deg); }
.p-6 { transform: rotate(2.5deg); margin-top: -8px; }

.polaroid-img-placeholder {
  background: var(--hairline-strong);
  height: 156px; /* Scaled proportionally for wide format */
  display: flex;
  align-items: center;
  justify-content: center;
  font-family: var(--mono);
  font-size: 0.75rem;
  color: var(--muted);
  text-align: center;
  padding: 0.5rem;
}

.polaroid-caption {
  font-family: var(--mono);
  font-size: 0.72rem;
  color: var(--muted);
  text-align: center;
  margin-top: 10px;
  text-transform: uppercase;
  letter-spacing: 0.04em;
}

@media (max-width: 800px) {
  .polaroid-slot {
    transform: rotate(0deg) !important;
    margin-top: 0 !important;
    width: 100%;
    max-width: 300px;
  }
  .photo-row {
    gap: 1rem;
  }
}
/* --- Google Quote Card --- */
.google-quote {
  background: var(--mist);
  border-left: 3px solid var(--signal); /* Brand orange indicator stripe */
  margin: 0;
  padding: 1.2rem 1.4rem;
  border-radius: 0 8px 8px 0;
}

.google-quote p {
  font-family: var(--serif);
  font-style: italic;
  font-size: 0.9rem;
  color: var(--structure);
  line-height: 1.5;
  margin: 0 0 0.8rem 0;
}

.google-quote cite {
  display: block;
  font-style: normal;
  font-family: var(--mono);
  font-size: 0.72rem;
  text-transform: uppercase;
  letter-spacing: 0.02em;
  color: var(--muted);
}

.google-quote cite a {
  color: var(--signal);
  font-weight: 500;
  text-decoration: underline;
}

.google-quote cite a:hover {
  color: var(--ink);
}

/* --- Responsive Tablet/Mobile Fix --- */
@media (max-width: 900px) {
  .process-grid {
    grid-template-columns: 1fr; /* Drops down to a comfortable single column on phone screens */
    gap: 2rem;
  }
}

/* --- Nav Menu Drop Down --- */
.site-header .nav-item-dropdown {
      position: relative;
    }
    .site-header .nav-item-dropdown .dropdown-menu {
      position: absolute;
      top: 100%;
      left: 0;
      background: var(--paper, #fff);
      border: 1px solid var(--hairline-strong, #ccc);
      border-radius: 6px;
      box-shadow: 0 8px 20px rgba(0,0,0,0.08);
      list-style: none;
      padding: 0.5rem 0;
      min-width: 220px;
      display: none;
      z-index: 1000;
    }
    .site-header .nav-item-dropdown:hover .dropdown-menu {
      display: block;
    }
    .site-header .dropdown-menu li {
      margin: 0;
    }
    .site-header .dropdown-menu a {
      display: block;
      padding: 0.5rem 1rem;
      text-transform: none;
      letter-spacing: normal;
      white-space: nowrap;
      border: none !important;
    }
    .site-header .dropdown-menu a:hover {
      background: rgba(202, 220, 230, 0.3);
      color: var(--signal, #ff4500);
    }

/* ---------- placeholder sections (about / case / contact) ---------- */

.plain-section {
  padding: 3.5rem 1.5rem;
  border-top: 1px solid var(--hairline);
}

.plain-section h2 {
  font-size: 1.6rem;
  margin-bottom: 0.9rem;
}

.plain-section p {
  color: var(--muted);
  max-width: 60ch;
  margin: 0;
}

/* ---------- Case Study Link ---------- */
.process-image-column {
  display: flex;
  flex-direction: column;
  gap: 0.6rem;
}

.process-image-caption {
  font-family: var(--mono);
  font-size: 0.82rem;
  color: var(--muted);
  text-align: center;
  letter-spacing: 0.02em;
}

.process-image-caption a {
  color: var(--signal);
  text-decoration: underline;
  transition: color 0.15s;
}

.process-image-caption a:hover {
  color: var(--structure);
}

/* ---------- footer ---------- */

.site-footer {
  border-top: 1px solid var(--hairline);
  padding: 1.6rem 1.5rem;
  text-align: center;
}

.site-footer p {
  font-family: var(--mono);
  font-size: 0.75rem;
  color: var(--muted);
  margin: 0;
}

  .custom-dark-footer {
      background-color: var(--structure);
      color: var(--mist);
      padding: 4rem 1.5rem 3rem;
      margin-top: 6rem;
      border-top: 1px solid var(--hairline);
    }

    .footer-container {
      display: grid;
      grid-template-columns: 2fr 1fr 1fr;
      gap: 3rem;
    }

    .footer-brand {
      font-family: var(--serif);
      font-size: 1.8rem;
      color: var(--paper);
      font-weight: 500;
      display: inline-block;
      margin-bottom: 1rem;
    }

    .navf {
      font-family: var(--mono);
      font-size: 0.95rem;
      text-transform: uppercase;
      letter-spacing: 0.04em;
      color: var(--signal);
      margin-bottom: 1.2rem;
      margin-top: 0;
    }

    .footer-col ul {
      list-style: none;
      padding: 0;
      margin: 0;
      display: flex;
      flex-direction: column;
      gap: 0.6rem;
    }

    .footer-col ul li a {
      color: var(--mist);
      font-size: 0.9rem;
      transition: color 0.15s;
    }

    .footer-col ul li a:hover {
      color: var(--signal);
    }

    .footer-col p {
      font-size: 0.9rem;
      line-height: 1.6;
      margin: 0 0 1rem 0;
      color: var(--mist);
    }

    .footer-meta {
      font-family: var(--mono);
      font-size: 0.75rem;
      color: var(--hairline-strong);
      margin-top: 1.5rem;
    }

    @media (max-width: 900px) {
      .process-grid {
        grid-template-columns: 1fr;
      }
      .footer-container {
        grid-template-columns: 1fr;
        gap: 2.5rem;
      }
}

/* ---------- nav active state ---------- */
.nav-list a.active { color: var(--signal); border-color: var(--signal); }
.footer-cta { color: var(--signal) !important; font-family: var(--mono); }
.footer-cta:hover { color: var(--paper) !important; }

/* ---------- real images inside legacy placeholder frames ---------- */
.process-image-placeholder:has(img) { border: none; background: none; padding: 0; height: auto; }
.process-image-placeholder img { display: block; width: 100%; height: auto; border-radius: 12px; }
.polaroid-img-placeholder:has(img) { padding: 0; }
.polaroid-img-placeholder img { display: block; width: 100%; height: 100%; object-fit: cover; }

/* ---------- empty image slot (drop your image in later) ---------- */
.img-slot {
  background: var(--mist);
  border: 2px dashed var(--hairline-strong);
  border-radius: 12px;
  min-height: 300px;
  display: flex;
  align-items: center;
  justify-content: center;
  font-family: var(--mono);
  font-size: 0.85rem;
  color: var(--muted);
  text-align: center;
  padding: 2rem;
}

/* real image dropped into an img-slot: drop the dashed placeholder frame */
.img-slot:has(img) { background: none; border: none; padding: 0; min-height: 0; display: block; }
.img-slot img { display: block; width: 100%; border-radius: 12px; border: 1px solid var(--hairline-strong); }

/* ---------- case study pages (shared) ---------- */
.case-study-hero { padding: 4rem 0 4.5rem 0; background: var(--mist); border-bottom: 1px solid var(--hairline-strong); }
.case-study-grid { display: grid; grid-template-columns: 1.22fr 1fr; gap: 4rem; align-items: center; }
.case-study-hero-image video,
.case-study-hero-image img { width: 100%; height: auto; border-radius: 12px; border: 1px solid var(--hairline-strong); display: block; background: var(--paper); }
.case-study-summary { display: flex; flex-direction: column; gap: 1.2rem; }
.case-study-summary h1 { font-size: 2.2rem; color: var(--structure); line-height: 1.15; }
.case-study-summary p { font-size: 1.05rem; color: var(--muted); line-height: 1.6; margin: 0; }
.case-meta-ledger { margin-top: 1rem; border-top: 1px solid var(--hairline-strong); padding-top: 1rem; display: flex; flex-direction: column; gap: 0.6rem; }
.case-meta-row { display: flex; justify-content: space-between; gap: 1rem; font-size: 0.9rem; }
.case-meta-row dt { color: var(--ink); }
.case-meta-row dd { margin: 0; font-family: var(--mono); color: var(--signal); font-weight: 500; text-align: right; }
.case-content-body { display: flex; flex-direction: column; }
.case-section { padding: 5rem 1.5rem; background: var(--paper); border-bottom: 1px solid var(--hairline); }
.case-section:nth-child(even) { background: rgba(202, 220, 230, 0.15); }
.case-section-inner { max-width: 1120px; margin: 0 auto; }
.case-section h2, .case-section h3 { font-family: var(--serif); font-size: 2rem; color: var(--structure); margin-bottom: 1.5rem; letter-spacing: -0.01em; }
.case-section p { font-size: 1.1rem; color: var(--ink); line-height: 1.75; margin-bottom: 1.6rem; }
.case-section p:last-child { margin-bottom: 0; }
.case-bullets { list-style: none; padding: 0; margin: 1.8rem 0; display: flex; flex-direction: column; gap: 1rem; }
.case-bullets li { font-size: 1.02rem; color: var(--ink); position: relative; padding-left: 1.8rem; line-height: 1.6; }
.case-bullets li::before { content: "—"; position: absolute; left: 0; color: var(--signal); font-weight: bold; }
.case-next { padding: 3.5rem 1.5rem; text-align: center; }
.case-next a { font-family: var(--mono); color: var(--signal); border-bottom: 1px solid var(--signal); padding-bottom: 3px; margin: 0 1rem; }
@media (max-width: 900px) {
  .case-study-grid { grid-template-columns: 1fr; gap: 2.5rem; }
  .case-section { padding: 3.5rem 1.25rem; }
}

/* ---------- small-screen type ---------- */
@media (max-width: 600px) {
  .eyebrow { font-size: 1.9rem; }
  .brand .logo { height: 64px; width: auto; }
  .case-study-summary h1 { font-size: 1.7rem; }
}

/* in-section figure */
.case-figure { margin: 2rem 0; }
.case-figure img { display: block; width: 100%; height: auto; border-radius: 12px; border: 1px solid var(--hairline-strong); }

/* ---------- bold words inside body text: deeper brand orange ---------- */
p strong, li strong, p b, li b { color: var(--signal-text); }

/* ---------- heading-level remaps: semantic level changed, visual weight kept ---------- */
.case-section h4 { font-family: var(--serif); font-size: 2rem; font-weight: 500; color: var(--structure); margin: 0 0 1.5rem; letter-spacing: -0.01em; }
.process-row-content h3 { font-size: 2rem; color: var(--structure); line-height: 1.2; }
.about-block .h2-style { font-family: var(--serif); font-weight: 500; font-size: 1.6rem; color: var(--structure); margin: 0 0 1rem; border-bottom: 1px solid var(--hairline); padding-bottom: 0.5rem; letter-spacing: -0.01em; }
.about-block h4.h3-style { font-family: var(--serif); font-weight: 500; font-size: 1.17em; margin: 1em 0; letter-spacing: -0.01em; }
.custom-dark-footer p strong { color: var(--signal); }
.about-page .about-block h3 { font-size: 1.6rem; color: var(--structure); margin-bottom: 1rem; }