Search Engine Optimization, Marketing and especially Branding, are generally overlooked by most small businesses. JLRC Law Firm was also unaware of the potential of Internet Marketing. A small but experienced firm, JLRC prefers to keep a manageable client list with those whom they can form long term relationships with, rather than focusing on a high turnover.
Branding:
FBi's task was to create a simple yet professional website. The site had to be professional enough to capture SMBs, but without making JLRC seem out of reach for the average client. One of our designers joked that it was hard to have it both ways, "there was a line drawn in the dirt" - and JLRC's logo was born, representing both sides of the proverbial line. To reinforce this, the color pallet was soft earthly versions of traditional colors represented by both small and midsize businesses. This combines to give a tasteful and professional representation of the corporation's standards.
SEO:
The legal market is flooded by large local leaders, internet referral websites, and a high concentration of attorneys and law firms. Due to this fact, it makes SEM an impractical solution in the short term. In our answer to this, we added a basic SEO package that will allow JLRC to grow over time and build web-equity slowly. A onetime fee would generate not only a steady ROI, but will exponentially increase as ANY new traffic is gained.
View JLRC Law Firm's Keyword Density Analysis Report to see how clean the content of this site is. Search Engines can easily see what the website is about and rank it accordingly.
You can read more about FBi, LanLabs, our family of products and rich history in our About Us.
- Read about our exclusive Web Equity building techniques that generate an average annual return on investment of over 4000% for our clients.
- View our complete list of SEO / SEM Services
- View our SEM F.A.Q.