Designer Limousine was vastly overpaying for PPC marketing with very few natural listings, and didn't have a website designed to convert the traffic into sales. FBi created a new website with detailed high-definition photos of Designer Limousine's massive and impressive fleet. Meanwhile, LanLabs (our IT department) revised the back office integrating online communication tools, updated CRM, online booking, new computers, and a new phone system that integrated with the website and back-end software. We reduced operating costs and substantially improved efficiency.
Now, we could start focusing on the marketing. Within 30 days, average traffic increased over 200% with peaks of over 350%. At the same time, we were removing "fluff" traffic and substantially increasing conversions (estimated over 1000%). FBi was able to achieve these results while decreasing PPC costs by 75% compared to the previous provider.
Over the next 11 months, FBi continuously updated the site as new vehicles came in and aggressively tuned the website, product pages, and product categories to attain higher natural listings and lower PPC pricing. By the end of the first year, FBi was tracking over 12,000 words for Designer Limousine (2200 first page listings in Google alone), and an estimate total market share visibility of over 30%. To this day, Designer Limousine still receives a generous ROI (return on investment) from the web equity we cultivated for them.
12 Month Highlights:
- Generated over 200,000 qualified visitors in 12 months
- Generated over 7500 leads (that's over 20 a day) in 12 months
- Traffic increases to this day over 6% per month from web equity created
- Increased visibility from less than 1%, to over a 40% market share (and counting)
- Reduced releated operating costs by more than 50%
- Eliminated need for PPC advertising
- Performed a variety of special projects, further increasing efficiency and reducing cost
- Total customer acquisition costs (including Future Beta's fees), were 1.20
- Designer Limousine is the single most visible limousine provider on the internet. Period.
You can read more about FBi, LanLabs, our family of products and rich history in our About Us.
- Read about our exclusive Web Equity building techniques that generate an average annual return on investment of over 4000% for our clients.
- View our complete list of SEO / SEM Services
- View our SEM F.A.Q.