Small Business SEO & Internet Marketing should be about increasing revenue to the company first and foremost. Seems obvious, however, we constantly see small business owners that get focused on ranking and stature within search engine marketing campaigns, rather than conversions and goals.
The largest problems with SEO stems from its complication, lack of understanding by most business owners and the fact you are clearly listed alongside your competitors. This is especially true when it comes to natural listings. This all makes for a highly competitive environment which can be tempting.
At Future Beta we believe in slow sustainable growth. Building on a solid foundation and making sure your business grows at a steady sustained and predictable rate using these methods:
Cutting Costs While Updating
Using our background in IT development and the resources of our IT holdings, we can usually reduce your business operating costs in relation to customer interaction and marketing by focusing on technology and consolidation, and focusing these resources on the highest areas of profitability, allowing us to not only increase conversions, but also track conversions and spending to measure our successes.
Technology allows us in most cases to improve these areas for a fraction of the current cost and by default, increase efficiency and customer interaction. We now can track, and more importantly show you how to track, all of our efforts and how they affect your company and revenue. This allows us invaluable feedback on our efforts and increases your confidence in our SEO services, giving us the freedom to do our job even better.
Cost Effective Search Engine Saturation
Search engine saturation is a measurement of how many times your website is seen compared to total search volume for your terms. Let's say there are two million searches a month for your main keyword and 30 million searches in your market shared over 100's of keywords. Would you rather be #1 for the main keyword, or mentioned at #5 for all of the searches? Not to say you won't be #1, but this will be gained across the board, using the revenue gained from less competitive words.
We grow your saturation while negotiating PPC listing prices and researching current natural standings, while studying the market opportunities. This portion takes anywhere from two weeks, to two months. During this time you will see good growth for low cost.
This is also the time we learn and measure the effectiveness of certain keywords, looking to identify "buy words", words that lead to a higher ratio of conversions or sales. These are usually lighter traffic words.
Refinement and Focus
During this portion of the cycle we refine the new traffic made available to us. Filtering bad traffic and focusing on traffic that leads to a conversion and/or good site metrics which increase natural standings. During this time you will see a sharp increase in conversion density.
Growth
By this point of our relationship, our abilities are evident. You should see a great increase in natural listings, traffic, conversions and a reduced PPC advertising cost. This is also the time to decide on a plan for growth. We have all the data available to us, a strong foundation and can provide predictable results for your business.
