SEO & Internet Marketing The Easy Way: The road to SEO is simple. Just give me $99 and I will rank you top 10 for every keyword. I hope this sounds ridiculous to you, because it is. There are most likely hundreds of well defined sites competing for a keyword, thousands more that just throw money at it and tens of thousands that want to be there with you. There is no easy road to sustained top 10 listings. It is a slow growth that must be taken step by step. During those steps you also need to support the growth by generating conversions (a conversion is a goal. On a retail site a sale would be a conversion).
Top 10 listings are not the holy grail of SEO. They are one tool, and while arguably a powerful tool, there are billions of websites that generate conversions without being top 10. Just like in life there are small businesses, mid-size businesses and market leading mega-stores. Make sure you have realistic goals.
If our used car lot example was ranked number one for "cars", would that lead to selling more cars? While it is a complicated answer because all that traffic would boost our more relative keywords ultimately adding to more revenue, the general answer is no. It would cost a fortune in both time and money to rank number one for that word, and a simple used car lot could not maintain profitability. "Cars" is not a buying word. I would rather rank higher for "2011 Toyota Camry Price". That is a buy word/phrase on the top selling car in America, and would generate us a lot more revenue.
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