SEO & Internet Marketing Overview: Everything related to SEO and internet marketing is confusing because every detail of search engine optimization affects every other detail. Every single thing is relative, and finally judged by the search engine itself, and more importantly the users that visit your site. You submit your entire site to the search engine and your visitors for approval, not just one page with a clever URL. A truly effective website caters to the users and the search engine optimization rules equally.
To attempt to alleviate some of the confusion surrounding SEO, I am going to use a cake analogy. First we will start with a standard cake chart (yes, for this instance it's a cake chart), detailing your main product. Let's say cars, combining two of my favorite things, cake and cars. So below is a chart showing the base of our cake representing your main product as website content.
In the future you decide to add engines, transmissions and tires to your list of services. In our cake this will represent a layer, and just like a cake it must be relative to the base. You have to blend and introduce the flavors in an appetizing way. The same goes for SEO. Each topic on your website must be blended and introduced so the "flavors" blend well together and make an easy connection.
Everything is accounted for in SEO. Making multi-tiered sites very difficult to properly introduce to search engines in a manner they can understand. So sticking with our analogy, making the connection to cars and engines must be repetitious, but, most search engine penalize for repetition. No I am not trying to confuse you more. You make these connections with keywords, all of your keywords. Defining your topic and content with your direct keywords and related keywords.
We will talk about this in our next article:
Next: SEO Keyword Research
