SEO & Internet Marketing Goals: A well defined goal for a website is a must-have. Sure everyone wants to be a market leader, but how many small businesses could sustain overnight industry leading sales. A website is a business. Unless you have the backing to sustain a goal, do not shoot for it. On our retail site ShopL2.com, we sell computers. This is a small portion of Future Beta's empire that is relative to all our surrounding businesses, and honestly, we enjoy it. The site is, and has always been profitable, but is recently poised to be a market leader. We rank very close to top 10 for a lot of major buying keywords. However, our infrastructure could not sustain such an increase in our current sales. So we actually turn off the advertising a few times a year so we do not become a market leader. WHY!? It would dilute our product.
We offer specialized computer services to a wide range of industries, and selling mass market computers is the least profitable of those industries. If we were to get such an increase to our mass market sales, our more profitable industries would suffer and so would the quality of our product. We would have to hire untrained staff, outsource support, and well... If you have dealt with a large company recently, I am sure you can imagine the rest. We do not want to be Dell.
The same with this site. SEO is only a portion of what we do. We do this for a few high-profile clients, as well as our own retail sites, and could not handle being number one in the industry. Most SEO services in the top 10 outsource the service and/or use computer generated optimization methods. We do not. At Future Beta, you receive direct attention from a veteran in the industry, who is well aware of your SEO and SEM needs.
Plan accordingly and stay focused. Your local deli could not sustain selling deli meats to the whole world, so why spend money on attaining global marketing. Attain real world results that sustain your growth and business.
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