SEO articles for purpose of explaining Internet Marketing, SEO, and the relationship between them. These articles are a great insight for the DIY webmaster, or for a better understanding of Future Beta's methodology and tactics.
The first list of articles pertains to the SEO & Internet Marketing industry as a whole. This will give you an overview of how to design your website for optimal SER (search engine results).
SEO & Internet Marketing Articles:
Articles are designed to be read in order.
SEO (Search Engine Optimization) & Internet Marketing Overview Article
This article gives an overview of SEO structure and should give a broad outlook of how to design your website and prepare for your Internet Marketing campaign.
SEO Article: Keyword Research
Article covering one of the most overlooked and important decisions in SEO and Internet Marketing. This involves not only a tremendous amount of research on keywords and targeted keywords, but how to find the keywords that will pay, and avoid the keywords that will raise bounce rate, exits, and low user metrics.
SEO Article: Myths & Legends
SEO Myths and Legends article addresses the tremendous amount of "opinions" in the industry. Please remember there is no official training for SEO, even the few certifications that exist are SEO certification in specific software and the software's use, and NOT on returning an investment to the customer. Everything you hear, even from us, is based on results and opinions by the SEO / SEM provider.
However, we have one advantage:
We are the only SEO / SEM provider that existed over ten years with both an SEO / SEM service, and a retail site in the most competitive industry on the internet. We have been both competing against and retained by some of the largest companies in the word, and have always found great success.
SEO Article: Rules & Regulations
While the search engines keep many secrets, they also offer a lot of advice, rules, and guidelines to assist the SEO and SEM market! What most people forget is that search engines want you to rank well and they want to clearly understand what your website is about so they can index you accordingly. A search engine is a service, and a profitable one at that. The clearer and more defined the SERPs (search engine results pages) get, the more success they have as well. This article will explain and detail those guidelines.
SEO Article: The Easy Way
SEO and SEM providers are in huge demand and the only true training method is experience. This leaves most SEO/SEM firms to be fairly small, and usually forced into the private sector, except for software based optimization firms. In this article we highlight how to choose an SEO / SEM provider. This is a partnership, and the longer that partnership continues, the better the SEO / SEM provider can do their job.
Article: SEO & SEM Goals
This article shows you how to set and follow realistic goals in your Internet Marketing campaign. How to define those goals and achieve them with little cost, high rate of return, and power to stay at the level you have achieved.
Article: PPC (Pay Per Click) & Natural Listings
Our final SEO and Internet Marketing article covers implementation and usage guidelines for natural keyword listings and PPC (pay per click) keyword listings. How to view them, how to apply them to the goals you set forth, while abiding by the rules and regulations of search engines.
Other Articles:
Internet Marketing & Search Engine Optimization Advanced
Small Business SEO & Internet Marketing
Website SEO (Search Engine Optimization)
