Web-Equity is the process of growing sustainable online "real estate". This is the utilization of items and techniques that will continue to produce results long after the client's monetary investments have ceased. All of this encompasses the end goal of replacing all 'spending' with natural and sustainable market share which requires little to no upkeep.
Spend $500 on traffic?
Cost: $1000.00
Cost: $1000.00
20% ROI - Same as before due to continuing monthly cost.
Traffic can speed up returns from SEO, allowing us to properly test and develop conversion methods, which further quantifies the results from other SEM techniques. There is a time and a place for this though. Our chart was meant to illustrate how spending the same amount in a calculated manner can offer drastically different results.
The average annualized return on investment by a Future Beta client after twelve months of service is a staggering 4600%. Nevertheless, this ROI still continues to grow in following months, showcasing how our methods are the smarter choice to building sustainable web-equity for your company.
Spend $500 on Conversions?
Cost: $1000.00
Cost: $500.00
40% Equitable ROI - Which equates an annualized ROI of over 1,700%!!!
Conversion Rate will usually be your greatest short-term equitable investment. The problem lies in the fact that to identify conversion methods you need traffic, and to sustain them you need SEO. Nonetheless, when done properly, this is a powerful revenue generating tool. If we were to add in our traffic chart during the third month, we would generate a 140% equitable ROI with an annualized ROI of 5,100%. If we were to combine all three charts (SEO, Traffic, and CR), the numbers are tremendous.
Cost: $500.00
Spend Smarter... First box represents the first month of return on investment. The following box represents the second month. Here, you can visually see the difference smart spending can make!
Spend $500 on SEO?
Cost: $1000.00
50% (LTG) ROI - This can take months, but it is an equitable ROI that compounds itself. This growth is steady and predictable.
SEO represents your greatest long-term investment. In time, there will be little need for continuing upkeep costs, yet your traffic and conversions (due to targeting) will still increase. If we were to chart further milestones, SEO would go on to generate a 200% Equitable & Compounding Return in the next phase. That's spending smarter.
FBi ensures our clients that we will spend your internet marketing budget on smart sustainable returns and not quick 'fluff' traffic. Even though we use PPC, social networking, and other methods with controversial returns, we make certain that all of these techniques procure tangible and profitable results. As stated in our Website Optimization Article, your website is measured as a whole by the search engine. Resultantly, good traffic metrics are the deciding factor of that measurement.
Traffic can quantify results from SEO and conversion tactics, yet you need traffic originally to speed up SEO and measure conversion methods. At the same time, you shouldn't spend too much on just traffic without doing initial SEO that will allow you to bolster natural listings from traffic gained. It is all relative, and so, there is a reliance on detailed traffic statistics and proper analysis of those statistics. SEM as a whole is a precision art that relies on experience and a strong financial awareness to grow sustainable Web-Equity.
See SEM Pricing for more information on the incredibly efficient power of SEM.