SEO (Search Engine Optimization) Timeline & ROI:
Future Beta is a full service Internet marketing firm facilitating an all inclusive solution to SEM (Search Engine Marketing). From lead generation to conversions, FBi handles every detail. You should always look at any form of marketing as a long term investment, and this also holds true to SEO / SEM, except that you can see a massive increase in traffic early on.
Typical cycle of services:
Please note: Services & timelines may vary and are always tailored to your specific needs. "Month" is more figurative in this example, although it is a good average time frame.
1st Month: Preparation.
- Website Alterations / Expansion
- Market Research
- Keyword Generation
- Website Optimization
- PPC Campaign Creation
- Create Sitemap
- Start Geographic Viral Marketing
2nd Month: Action.
- Launch
- Revise Website to Offer Lowest PPC Pricing
- Develop New Keyword Opportunities
- Revise Website to Support Traffic
- Revise Website to Create Better User Metrics
- Monitor and Support Natural Listings
- Capitalize on all Opportunities Presented
3rd Month: Growth.
- Put the PPC Advertising on Full Blast
- Constant Development of New Keywords
- Constant Site Revisions
- Bolster Natural Listings
- Start Social Viral Marketing
- Start Growth in Other Search Engines
- Start Backlink Campaign
- Report Recommendations and Success
At this point most clients see a large increase in traffic that can last the next 1-3 months. We spend the majority of this time studying what leads to conversions, filtering negative keyword traffic and bolstering positive metrics.
Typically speaking, this explosive growth does stop and/or slow to a crawl at some point because your website has saturated all of the "easy market share" that is available.
4-6th Month Cycle. Refinement.
- Assess growth
- Plan Expansion
- New Keyword Development
- Conversion Refinement
- Prospect Refinement
This is one of the most difficult times in the SEO provider and client relationship. As a provider this is the portion of the relationship where experience counts, and even though FBi will be working just as many hours, the customer is seeing diminishing results.
Example: FBi introduces 20,000 new users a month or roughly 650 people a day in the first few months. Now , as FBi will show 10% growth in the following month, but filtering out 8% of the original traffic as unqualified traffic. Two percent (2%) is approximately a dozen people a day, barely noticeable on the scale of things.
